Peek Freans

Peek Freans (EBM) has baked biscuits in Pakistan since 1967, and its Sooper is — by most counts — the single best-selling biscuit in the country. AkBaat stocks 20+ Peek Freans lines in Kasur.

The Line-up, by Occasion

Daily chai — Sooper, Click, Butter Puff.

Savoury / low sweet — Zeera Plus cumin biscuits, Butter Puff.

Kids and energy — Gluco (the original energy biscuit, in Rs 30 and Rs 40 packs), Peanut Pik.

Guests — Party Pik, and Cake Up individually wrapped cakes in chocolate and caramel.

Buying Tips

• The chai test: Sooper holds its structure in hot chai longer than most competitors — that is genuinely why it wins Pakistan.
• Zeera Plus vs LU Zeera: Peek Freans' version is butterier; LU's is crispier. Both are stocked — pick a side.
• Cake Up for lunchboxes: individually wrapped, no crumbs, no knife.
• Buy ticky packs for freshness, family packs for economy — mixed orders are normal.

The whole shelf is at biscuits and cookies.