160 products across shampoo, soap, oral care and hand wash — how a Pakistani household stocks its bathroom sensibly.
Personal Care is AkBaat's biggest category — 160 products, because a five-person household touches this shelf a dozen times a day.
Hair — shampoos from value (Lifebuoy) through mid (Sunsilk, Palmolive) to specialist (Head & Shoulders, Dove), plus conditioners. Skin — beauty bars (Lux, Capri, Tibet) and antibacterial bars (Safeguard, Dettol, Lifebuoy). Oral — Colgate and Medicam pastes, Dentist and Ezigrip brushes. Hands — pump washes for kitchen and guest sinks.
Kasur's water runs hard; lather-heavy products perform differently than ads filmed in soft water suggest. Dose shampoo lower, rinse longer, and moisturizing bars earn their keep in winter.
Family sizes (360ml+ shampoo, 195g toothpaste, soap multi-packs) are the entire strategy — this category punishes small-pack buying harder than any other.
