90 products across chips, biscuits and cakes — stocking snacks for school, chai and guests without the sugar chaos.
The snack category answers three daily questions: what goes in the lunchbox, what comes out with chai, and what appears when the doorbell rings.
Chips — Lay's colour spectrum and Kolson's Slanty corn sticks, ticky to party sizes. Biscuits — Peek Freans and LU's full ranges: energy (Gluco), savoury (Zeera Plus, Butter Puff), premium (Sooper), health-leaning (Wheatable). Cakes — individually wrapped Cake Up, cupcakes and donut cakes.
Chai-dunking is a genuine product test — Sooper's market dominance is structural integrity in hot milk. And "Lays yellow wali" is a complete product specification anywhere in Punjab.
Humidity is the enemy: clip opened bags, buy sizes the household finishes in two days, and stock the guest shelf separately from the daily shelf or the guest shelf will be empty when guests arrive.
